A shopping centre can also be proactive

At Sponda, we are ready to take a new step towards our customers. Instead of being just a landlord, we can also be a partner and an encouragement to our customers, says Tiina Fågel, Shopping Centre Manager of Citycenter.

The retail trade is in an interesting but challenging phase. Now, more than ever, we must remember that nothing is as important as the customer.

I have a nearly 30-year history in the retail trade. As the new Shopping Centre Manager of Citycenter, I keep a close eye on visitor numbers, net sales and other key figures.

Co-operation with shopkeepers

At Sponda, we are ready to take a new step towards our customers. Instead of being just a landlord, we can also be a partner and an encouragement to our customers.

It is not that we know how to run a store better than the shopkeepers. On the contrary. We intend to be there so we can help when the shopkeeper needs us and however the shopkeeper sees fit.

”Instead of being just a landlord, we can also be a partner and an encouragement to our customers.”

For instance, is there a sufficient flow of customers? Or are there more customers than the entrepreneur can handle? Should the image of the store or the shopping centre be more recognisable?

Thanks to our monthly reports, we are able to see when the shopkeeper might want to advance their sales. The most important thing is to continuously be in direct contact with shopkeepers, as a month is a long time in the retail trade.

On the way to the top in the Nordic countries

The Citycenter shopping centre will also be developed as a whole. A total of 14,000 VIP keys related to the pilot loyalty programme were distributed some time ago.

Citycenter will continue to have a loyalty programme. The form and method of the programme will be decided in future discussions.

In addition, we will improve the profiling of the shopping centre and divide the centre into different, attractive zones. We are also planning to visibly market the centre at a suitable stage.

We will organise breakfast meetings on a monthly basis to give our tenants the opportunity to discuss and communicate with us. This allows our clients to influence the development of the shopping centre from the very beginning.

Citycenter has the best location in Helsinki. Our goal for the near future is 15 million visitors per year. Traffic to the airport and extending the metro line to Espoo will increase these figures even further. Together with our customers, we wish to make Citycenter the most successful shopping centre in the Nordic countries.