At Sponda, we are ready to take a new step towards our customers. Instead of only being a landlord, we can also be a partner and an encouragement to our clients, says Tiina Fågel, Shopping Centre Manager of Citycenter.
Retail trade is in an interesting but challenging phase. Now, more than ever, we must remember that nothing is as important as the customer.
I have a nearly 30-year history in the retail trade. As the new Shopping Centre Manager of Citycenter, I keep monitoring its visitor numbers, net sales, and other key figures.
Cooperation with shopkeepers
At Sponda, we are ready to take a new step towards our customers. Instead of only being a landlord, we can also be a partner and an encouragement to our clients.
It is not that we know how to run a store better than the shopkeepers. On the contrary. We intend to be there so we can help when the shopkeeper needs us and however the shopkeeper sees fit.
For instance, is there a sufficient flow of customers? Or are there more customers than the entrepreneur can handle? Should the image of the store or the shopping centre be more recognisable?
Thanks to our monthly reports, we are able to see when the shopkeeper might want to advance their sales. The most important thing is to continuously be in direct contact with shopkeepers, as a month is a long time in the retail trade.
On the way to the top in the Nordic countries
The Citycenter shopping centre will also be developed as a whole. A total of 14,000 VIP keys related in the current loyalty programme were distributed some time ago, and some of them are still being actively used.
Citycenter will continue to have a loyalty programme. The form and method of the programme will be decided in future discussions.
In addition, we will improve the profiling of the shopping centre and divide the centre into different, attractive zones. We are also planning to visibly market the centre in a suitable stage.
We will organise breakfast meetings on a monthly basis so that our tenants have the chance to discuss and communicate with us. This allows our clients to influence the development of the shopping centre from the very beginning.
Citycenter has the best location in Helsinki. Our goal for the near future is 15 million visitors per year. Traffic to the airport and extending the metro line to Espoo will increase these figures even further. Together with our clients, we wish to make Citycenter the most successful shopping centre in the Nordic countries.
Teksti: Tiina Fågel