The digital agency Frantic moved into the building situated in the centre of Helsinki slightly over a year ago. The property has a purposely traditional factory feel.
The property on Kalevankatu 30, Helsinki, designed by architect Ole Gripenberg, was completed in 1928. Originally it was used as a factory by Ab Oxygenium Oy. The building was badly damaged during the wars and was later turned into an office building. It was completely refurbished in 1999.
“We were looking for a stark contrast, depth in our operations. Or to put differently, we didn’t want our digital work to be framed by shiny new structures and glass walls,” says Sami Relander, CEO of Frantic.
Frantic is 17 years old and Relander brags it’s the most experienced digital agency in the country. It was among the first bringing the business into Finland.
“We design services to people and to places, where people already are. New services come to the market continuously, the hottest new services as often as every six months. It’s the name of the game,” Relander says.
The doormat heralds the stark contrast between the staircase and office space. It reveals that the Frantic’s digital planning and production is made with pure love.
The premises have been custom made for Frantic by Sponda. Relander says the set of rooms was effectively blown up and built afresh. Now the office is one continuous space with a podium for work stations in the middle. On either side of the podium long tables offer room for team work. Only meeting rooms along the sides of the office are behind doors.
The open space with its team work elements reflects the company’s work culture.
“Our work method is fast and interactive. Because client projects come and go at a fast pace, we must be flexible and able to work with different people. This calls for a mobile mind”.