It all began last Easter, when Minna Kivioja and her husband Pasi Nikkinen were reading the morning news. They were stunned by what they saw. Young people had been ushered out of the Kamppi shopping centre by the police. Something needed to be done. So they did. They created POP UP ILO.
POP UP ILO is a registered trademark and an operating model for companies to take a different approach to social responsibility. Sponda’s contribution is to provide premises for POP UP ILO on the second floor of Citycenter until the end of August 2014. The busy people scurrying through the shopping centre pause for a moment when they see the happy faces and hands-on activities inside POP UP ILO.
POP UP ILO is currently in negotiations with shopping centres around Europe. Youth unemployment is a problem everywhere. Sponsors give young people the opportunity to try their hand at arts and crafts, listen to bedtime stories, meet each other and believe in themselves. “Why not me?” is an attitude that can take a person a long way in life. Social media is not everything.